believes all good things are possible

writing & speaking


I was invited to attend President Obama's SXSL event at The White House and wrote an essay about the experience of being there as an Iranian immigrant on the eve of a historic election. The essay made its way to President Obama who publicly responded! I'm still glowing. 


Brand Work (writing + more)

  • Bitten brand strategy, creative direction, event curation, PR, copywriting, newsletter content and more

  • Dig Inn brand strategy (Let’s Start with a Meal) & writing (mission copy & content)

  • Sound Tea strategy (Less is Enough) creative direction (packaging design) & writing (content & copy)

  • Wacoal product line naming

  • Sofreh cocktails naming


Essays & Stories



I've written for The Fader, Flavorpill, The Bellingham Herald, The Seattle Times and other publications. 


I speak regularly about creativity, diversity, food, innovation, marketing and trends. 


Once, I said something embarrassing in a Mailchimp ad which aired at the top of Crimetown!



  • Advertising Week, Finding Your Own Leadership Style In A World of Dated Paradigms

  • Museum of Food and Drink, In conversation with Dina Begum on immigrant food cultures in London and New York City

  • Harvard University, the intersection of food and culture

  • Olio Club, fireside chat, interviewed by Dana Cowin about immigration, creativity and entrepreneurship



  • Bitten 2017, MC

  • LMHQ x Local Projects, Future of Food Design panel

  • Bitten x Food + Future, MC

  • Northside Innovation Festival, Food as a Pillar of Pop Culture keynote

  • Food Book Fair, communication workshop


  • Bitten 2016, MC

  • Bitten LA, MC


  • Bitten 2015, MC