writing & speaking
I was invited to attend President Obama's SXSL event at The White House and wrote an essay about the experience of being there as an Iranian immigrant on the eve of a historic election. The essay made its way to President Obama who publicly responded! I'm still glowing.
Brand Work (writing + more)
Bitten brand strategy, creative direction, event curation, PR, copywriting, newsletter content and more
Dig Inn brand strategy (Let’s Start with a Meal) & writing (mission copy & content)
Sound Tea strategy (Less is Enough) creative direction (packaging design) & writing (content & copy)
Wacoal product line naming
Sofreh cocktails naming
Essays & Stories
Eating to America, a personal essay published by Longreads
A Lifetime of Food, short story published in Guernica Magazine
I've written for The Fader, Flavorpill, The Bellingham Herald, The Seattle Times and other publications.
I speak regularly about creativity, diversity, food, innovation, marketing and trends.
Once, I said something embarrassing in a Mailchimp ad which aired at the top of Crimetown!
Advertising Week, Finding Your Own Leadership Style In A World of Dated Paradigms
Museum of Food and Drink, In conversation with Dina Begum on immigrant food cultures in London and New York City
Harvard University, the intersection of food and culture
Olio Club, fireside chat, interviewed by Dana Cowin about immigration, creativity and entrepreneurship
Film Forum, Chef Flynn filmmaker panel moderator
Museum of Food and Drink, women in food panel for GRLSQUASH
Bitten 2018, MC
PSFK 2018, on the future of food roundtable
LMHQ x Wolf & Wilhelmine, How Brands Can Navigate the Shifting Landscape of Identity
Bitten 2017, MC
LMHQ x Local Projects, Future of Food Design panel
Bitten x Food + Future, MC
Northside Innovation Festival, Food as a Pillar of Pop Culture keynote
Food Book Fair, communication workshop
Bitten 2016, MC
Bitten LA, MC
Bitten 2015, MC
Applied Brilliance Conference, On Millennials keynote