I create thoughtful brand strategy that harnesses cultural movements without copying ubiquitous trends. The strategy encompasses communication, marketing and experiential. In addition, I sometimes create custom cultural programming for big brands and startups, helping connect teams to inspiring ideas.
My extensive experience across multiple verticals enables me to assemble a network of thought-leaders that help inform my narrative-driven, qualitative research strategy. I also have access to superb creatives which I assemble on a per-need basis to make client work shine: designers, filmmakers, artists, producers, musicians, copywriters, stylists, photographers and editors.
Experiential Activations — curation, design and production of buzz-worthy programming including artistic activations, pop-ups, summits, workshops and more
Creative Direction — a holistic and aesthetic creative vision to bring a campaign or product to life
Creative Strategy — brand, communications and marketing
Insights Immersions — workshops, field trips and expert talks that immerse senior and executive teams into cultural trends, helping teams creatively solve brand and marketing problems
types of projects
Agencies | Established Brands | Startups | Cultural Institutions | Venture Capital Firms
Art | Fashion | CPG | Media | Health | Travel & Hospitality